Winter is a tough season. It’s no secret that the colder months bring a fresh set of challenges for bars and restaurants. In an effort to continue to serve up good eats, no matter the weather, restaurants may want to seriously consider allocating resources towards digital efforts. Here are 5 tips to keep your restaurant bustling this winter:
1. Keep Customers Informed on Social Media
According to Pew Research, 72% of adults in the United States are active on at least one major social media platform. Consistent online presence can make a huge impact on the amount of business coming through your doors, especially during the winter months. Make a point to connect with your customers regularly. Be sure to include any winter or holiday specials that you’re offering.
Connecting with customers on social media goes both ways. If you decide to close up for the day, be sure to keep them in the loop so they don’t show up to a locked door. Establishing your business as reliable is crucial for social media efforts.
2. Make Sure Your Website is Mobile Optimized
Research suggests that over 60% of time spent online is from a mobile device rather than desktop computer. Having a mobile-optimized website is an important factor allowing your business to rank on Google along with providing an easy-to-use experience for your customers.
Be sure to keep your menu updated on your website along with pricing. You can also list specials and happy hours on the home page.
3. Consider Offering Curbside Service & Delivery
Winter slumps in business are very common. It’s almost always because of the customer, not something your business is doing wrong. A National Restaurant Association survey reveals that 74% of millennials say they would order delivery from a table-service restaurant if the option was available. Customers are looking for comfort and convenience during the winter months and sometimes that means enjoying your food from their own homes.
Fees associated with delivery apps has become a controversial issue this year. Be sure to do a cost benefit analysis to make sure that offering delivery is financially beneficial for your business model. If staying off the major apps is necessary, consider offering curbside takeout service for a boost in revenue.
4. Offer Specials and Competitive Pricing
At the beginning of every year people are typically paying close attention to their finances, health and future aspirations. This also means potential customers likely desire healthy menu options at a fair price. This is a great time to get creative and play off of consumers’ interest in eating healthy and living well in order to boost sales. Create specials that use what’s in season to keep food costs low. Opt for seasonal vegetables and prepare them in a new and exciting way to entice people to visit your restaurant. Consider making food that travels well for those who select curbside pickup or delivery.
5. Consider Adding Festive Menu Items
While many people are watching what they eat, it doesn’t mean you can’t offer festive and comforting food and drinks. Consider adding seasonal local flavors to drink and food options. Examples might contain anything from peppermint to rhubarb. Mulled wine, hot toddies and Irish coffee are a few festive drink ideas!
Society Insurance is Here to Help Your Bar or Restaurant Succeed
Your business is your livelihood, and we do all we can to help you protect it. Talk to your local Society Insurance agent to discuss your insurance coverage options.