Though recruitment done right can be tedious and slow moving, the costs of an unfilled position may surprise you. Leveraging modern tools like social media platforms can put you in front of the right audiences more efficiently.

1. Leverage Workplace Culture & Brand Identity
You’ll be asking prospects to tell you about themselves, and it’s only fair for your organization to do the same. Painting a picture of your workplace culture is crucial in differentiating your company in the digital landscape—users are inundated with information and job postings. Just as candidates need to stand out, you are competing with other workplaces and the internet has lowered the barrier of entry for job postings.

So how can you stand out? Take inventory of your differentiators as a workplace. Do you boast a nice office or location? Do you offer learning and training programs for your employees? Does your workplace prioritize diversity? Once you’ve determined and prioritized your organization’s unique selling proposition, develop your messaging and incorporate it into your social media posting schedule.

2. Utilize Employees as Brand Ambassadors
Don’t forget about the best recruitment asset every company has: their employees. Be sure to highlight the faces behind the brand regularly. Putting faces to your organization is key to the aforementioned strategy of painting a picture of your workplace. Highlight accomplishments and anniversaries of your employees. A key draw of a company is a low turnover rate, and boasting tenured employees will show prospects that your company is a place to stay and grow at.

Your employees can also help widen your exposure by sharing on their own platforms. This will not only tap into their own networks for potential prospects, but it will also be an opportunity for your employees to boast about their love for the company and positions they’ve worked.

3. Have a Pulse on Your Perception
Company reviews have gone beyond the Better Business Bureau, and sites like Glassdoor and Indeed will show up on search results for your company. When recruiting on social media, you’ll want to be aware of your company’s perception and that includes reviews and social comments. Take some time to investigate reviews and respond to them. This will also allow you to prepare to address any negative perceptions in the interview for the position.

In addition to monitoring and understanding your reviews, be sure to verify your company information, ensuring it is up to date. Missing, outdated or incorrect information in popular listings cause confusion and come across as red flags for prospects.

4. Differentiate Between Platforms
While this is a more general social media guideline, make sure your recruitment tactics are best suited to each platform you use. Whereas a LinkedIn and Facebook post will allow for maximum information, a Twitter post is going to have to get right to the point. Make sure the verbiage is tailored to each platform, LinkedIn requiring the most formal language.

Don’t forget about images! According to Social Media Today, Tweets and Facebook posts with graphics receive 150% more retweets and 2.3 times more engagement respectively. Improperly sized graphics are unpolished and can be viewed as unprofessional. This is also another opportunity to showcase your brand and stick out from the sea of other job listings.

The Takeaway
Social media platforms are incredible channels for recruitment. Leveraging them the right way will give you maximum online exposure and will help to build social trust. Job listing platforms have saturated the digital space, so doing everything you can to have your social media job posting stand out is more important than ever.

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